THE RED BEAST

THE REAL ESTATE INSTITUTE OF WESTERN AUSTRALIA

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We created a seemingly light-hearted storybook for REIWA members that revealed the controversial truth behind the the money-grabbing national real estate giants.

PROBLEM

The Real Estate Institute of Western Australia was losing membership to the ‘big boys’ based in the eastern states who were owned by large media conglomerates, like realestate.com

INSIGHT

Competitors like realestate.com were overcharging agents, whilst REIWA was more cost effective and actually gave back to its members.

IDEA

To help REIWA.com couch this conversation in an engaging and light-hearted way, we developed the Red Beast character as a representation of realestate.com and then explained the situation through a story platform. They then took this book on their road show to members.